Most of the tourists who come to PÉSARO visit for a beach holiday, attracted by the string of affordable three-star hotels and the easy, low-key family fun on offer. Germans and Brits are attracted by the cheap package holidays to Pésaro but it's a popular place among Italians too going through the daily ritual of beach, lunch, beach, passeggiata and ice-cream before dinner back at the hotel. The town is a bit of a backwater but pleasant enough nonetheless: with its long stretch of sandy beach, old centre with small craft and design shops to wander around. A lot of Pesaro dates from the 20s and 30s so it has rather has its day. Nevertheless, if you do find yourself strolling along the prom with an ice-cream in hand among all the grannies, you couldn't exactly call that unpleasant, and with regular transport connections to lesser-known towns like Gradara and Fano it makes a feasible base from which to explore the northern Marche.